Call Tracking enables you to track calls out of your website and know precisely what marketing activity brought them there; whether it was from another website, Google or your own paid search effort.
So no longer will you need to figure how your caller has found you.
Call tracking is a vital tool for any company that spends money on advertisements across multiple channels. Clients with AdWords have an intrinsic need to track the calls that are relevant to their keywords, to be able to understand which keywords provide call conversions. call tracking company With no visibility of call conversions, it is not really possible to work out if your investment in the keywords on your portfolio is providing value or not. Is just monitoring AdWords call conversions ?
Most customers are looking to track not just PPC, but also SEO, Screen, Affiliates, Social Media as well as Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic not to mention Bing PPC traffic. This is where the power of a 3rd generation call monitoring system like Call Conversions Tracking comes in, as it lets you realize your ROI for each of these very important channels not only Google PPC. This is essential actionable data allowing you to optimise the effectiveness of each of your marketing channels, key to the success of any business.